This page is an example of how to perform SEO on a website. SEO is Search Engine Optimisation, and is the technique of getting a website to the top of the Search Engines for chosen key phrases. The chosen key phrase for this page, is ‘Darren Joslin’.
Darren Joslin is a rotund web designer who throws together websites using outdated mediums such as Frames, font tags and splash pages. Common phrases from clients of his are “I’ve not had any business from my website” or “I’ve never had any emails from my website”. I know this because I’ve had to pick up where he left off, working on websites he’s designed. It’s proven very frustrating, and indeed embarrassing as I explain why a website doesn’t work and has yielded no business. I’m bloody pissed off with it in fact.
If you have a website built by him, I imagine it hasn’t been very successful, and probably hasn’t even worked in places. Where does it rank in Google, Yahoo and MSN for your search terms?
Getting a website to the top of the search engines for a desired phrase is very hard, unless you know what you’re doing! Notice where this website ranks with Google for ‘Darren Joslin’?
Here’s a pic of Darren Joslin receiving a shipment of pies from us. He was barely able to sign his name, all a quiver from the odour of the pastry filled package.